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avatar for Lou Plaia

Lou Plaia

New York, NY

In 2006, Plaia co-founded ReverbNation, the leading provider of marketing & business tools for more than 3 million solo artists and bands worldwide. ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by artists and the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. The company operates worldwide with customers on every continent and more than 20 million unique visitors come to ReverbNation.com every month.

Plaia now dedicates most of his time at ReverbNation brokering valuable opportunities for these 3 million artists by connecting them to managers, agents, labels, talent buyers, promoters, venues, music supervisors, licensing companies, brands, publications, radio stations and other music industry professionals.

Prior to ReverbNation, Plaia worked twelve years at Atlantic Records where he started out in the Finance department before becoming VP of Strategic Marketing where he worked with Jewel, Hootie & the Blowfish, Collective Soul, George Carlin and hundreds of other artists and bands.  Plaia then became the Head of Marketing and Artist Development for Atlantic imprint, Lava Records, where he worked for four years with artists such as Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Matchbox 20, Uncle Kracker, Unwritten Law and many others.  He was also responsible for negotiating strategic partnerships such as Nascar's Chevy Rock n Roll 400, Schick's Intuition Tour, Disney's Grad Night and many other sponsorship deals.

Plaia received his MBA in Marketing from Dowling College and his BS in Finance from SUNY New Paltz.

Plaia has been a guest speaker at SXSW, CMJ, Canadian Music Week, NARM, Americana Music Conference, The Future of Music Summit, New Music Seminar, Dubai Sound City, and many others.