Mike Ziemer is the President of Dallas, TX based concert & festival producers Third String Productions. Starting with small suburbs shows in spring 2004, Ziemer quickly found his niche creating mini-festivals inside Plano's community center "The Plano Centre." Ziemer's strategy of marketing his events almost completely through social media channels gained him national attention in 2005 from Business Week magazine, landing him a cover story. These "mini-festivals" went on to sell as many as 4,800 tickets and by summer 2009, Third String Productions had outgrown the venue. In the past 4 years, Ziemer's flagship festivals "South By So What?!" and "Unsilent Night" have grown to be placed in baseball parks and small arenas. In 2013, Third String Productions will be expanding into new markets and announcing a brand new festival. Over the past 9 years Ziemer has also kept his hands full with social media marketing, tour booking, artist management, and more. Ziemer is currently a partner in Evolve Music Management and The Phoenix Agency.